YouTube, the online video-sharing platform which relies on user-generated content, announced some new rules to relieve ‘new risks’ concerns by the users, as the Artificial Intelligence (AI) content is also introduced on the website.
What Are YouTube’s New AI Content Rules?
‘As generative AI unlocks new forms of creativity, we’re introducing measures that balance innovation with our responsibility to protect the YouTube community.’ – YouTube Creators (@YouTubeCreators)
YouTube in its new rules talks about the disclosure agreement, stating that, ‘We believe it’s in everyone’s interest to maintain a healthy ecosystem of information on YouTube. We have long-standing policies that prohibit technically manipulated content that misleads viewers and may pose a serious risk of egregious harm. However, AI’s powerful new forms of storytelling can also be used to generate content that has the potential to mislead viewers—particularly if they’re unaware that the video has been altered or is synthetically created.’
The disclosure agreement further said, ‘To address this concern, over the coming months, we’ll introduce updates that inform viewers when the content they’re seeing is synthetic. Specifically, we’ll require creators to disclose when they’ve created altered or synthetic content that is realistic, including using AI tools.’
The company further said, ‘When creators upload content, we will have new options for them to select to indicate that it contains realistic altered or synthetic material. For example, this could be an AI-generated video that realistically depicts an event that never happened, or content showing someone saying or doing something they didn’t actually do.’
That being said, YouTube is not regulating AI, but helping with content moderation in various ways.
YouTube has announced new rules regarding the use of Artificial Intelligence (AI) content on its platform. The rules require creators to disclose when they have altered or synthesized content that appears realistic. YouTube aims to balance innovation while protecting its users from misleading or manipulated content. They will introduce updates in the coming months to inform viewers when they are seeing synthetic content. This is not a regulation of AI but a measure to aid content moderation.
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