Experts say YouTube is trying to find new revenue streams as ad revenue is increasingly limited by stricter laws.
Most digital platforms, including Google-owned YouTube, have suffered revenue declines as a result of tightening ad tracking laws globally. YouTube is currently looking at alternative revenue streams to make up for lost advertising revenue in difficult times.
A feature recently tested by YouTube raises the possibility that the company will charge users for services that were previously free.
According to a Reddit user, YouTube is testing a feature that charges users for a “premium video quality option,” which serves as proof. The video is streamed at 1080p with an increased “bitrate” in this premium video quality option.
Similar to the feature that YouTube tested last year, which required users to upgrade to YouTube Premium in order to view videos in 2160p and 60 FPS, this one asks users to do the same.
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