Pakistan’s Mardan district prohibits the sale of cigarettes and vaping devices to individuals under 21, aiming to reduce youth tobacco and e-cigarette use. The ban, enforced by the Deputy Commissioner, includes a 50-meter restriction near educational institutions. British American Tobacco is also directed to cease advertising e-cigarettes on Instagram, as it may appeal to underage users.
MARDAN: In a bid to curb the use of tobacco and e-cigarettes among youth, Deputy Commissioner of Mardan enforces Section 144 on the sale of cigarettes and vaping devices in to individuals below 21 years of age.
According to the details, the DC imposed a restriction on the sale of cigarettes and vaping products within a 50-meter radius of educational institutions in the city.
Meanwhile, the authorities warn that legal actions will be taken against violators under Section 188 of the Pakistan Penal Code (PPC).
British American Tobacco (BAT) must stop advertising its e-cigarettes from any public account on Instagram, including some influencers’ accounts, the UK’s advertising watchdog ruled on Wednesday.
Earlier to this, the Advertising Standards Authority (ASA) also directed the company to remove all ads related to Vype on Instagram.
The decision stems from a probe into seven Instagram posts by Vype after some health groups raised complaints in March that they were likely to appeal to those below 18 years of age.
The complaints from Action on Smoking and Health, Campaign for Tobacco-Free Kids and Stopping Tobacco Organizations and Products also alleged the company had used models who appeared to be under 25, which is prohibited in the UK.
The ads must not appear again in the form complained about, the ASA said in a statement, upholding complaints that the company had breached online advertising laws and used under-25 models through those posts.
The government of Pakistan has recently put a ban on the sale of e-cigarettes to individuals who are under the age of 21. This move comes as part of an effort to protect the youth from the potential health risks associated with e-cigarette use. By implementing this restriction, the government aims to curb the growing trend of e-cigarette consumption among young people, safeguarding their well-being. It is crucial for the public to understand the dangers posed by these products and the significance of this measure in preserving the health of future generations. This decision emphasizes the importance of promoting a healthy lifestyle and protecting the youth from harmful substances. Stay updated for further developments on this issue.
Source: ARY NEWS
Summary:
Pakistan has imposed a ban on selling e-cigarettes to individuals under 21, enforcing Section 144 in Mardan to restrict the sale of cigarettes and vaping products near educational institutions. Violators will face legal action under Section 188 of the Pakistan Penal Code. Additionally, British American Tobacco (BAT) has been directed to cease advertising its e-cigarettes on Instagram, following complaints that the ads were likely to appeal to those under 18 and featured models who appeared to be under 25, contravening UK regulations.
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