Stanley Cup

Stanley, a drinkware company, saw a meteoric rise in sales under CMO Terrence Reilly, reminiscent of his tenure at Crocs. Reilly's social media-centered approach and celebrity collaborations transformed Crocs, and similar tactics are elevating Stanley. Reilly's strategic shift to limited-edition, stylish cup designs targeted a younger audience, sparking a frenzy and establishing a cult status for Stanley products.